Notes from Circles 2014

What I got from the Circles conference:

Design Authenticity

  • Design should be authentic. Every piece of your design should have a purpose.
  • Start with meaning, What is this design supposed to do?; then and only then can you move on to aesthetics.
  • Whether it’s your company’s history, your portfolio, or even a design pitch, the ability to skillfully craft an authentic and compelling narrative is a crucial skill in today’s design industry.

Inspiration

  • If you’re looking for inspiration on a logo or design, start by researching the company’s/subject’s/message’s past. You’d be surprised what might turn up to inform the design.
  • Rephrase what’s being asked of you. Sometimes this helps get rid of self-imposed limitations.
  • Sometimes you need to forget about inspiration and just start.
  • Embrace the awkward first draft. The quicker you accept the awkwardness, the quicker you can move on to finishing and polishing it.

Good to know

  • As creatives, we all have fears and insecurities, no matter how “successful” we may be.
  • Saying no to others’ ideas of you, overcommitting and standing still can be the best thing for your creative career.
  • Three important traits of a designer: Humility, curiosity and willingness.
  • Learning is the only skill that will be relevant your entire life.
  • You have to respect the people you work with and have each other’s back.
  • I should always assume I’m dehydrated (thanks Jessica!).

Have a Purpose Bigger than Yourself

  • What you do is not as important as why you do it.
  • If you design just for the money, you will end up being sorely disappointed.
  • Look for ways to give back. Share resources and knowledge with the design community. Mentor someone. Give your services to a charity that you feel especially connected to.

If you didn’t get to go this year, you can still catch all the greatness on demand on the Circles website. And make sure you sign up for Circles 2015. It’s definitely something you have to experience live!